There are four drive-thru lanes at Taco Bell Defy.
Ordering at Taco Bell's futuristic "Defy" branch in Brooklyn Park, Minnesota—which debuted yesterday—might be the only thing more exhilarating than getting proposed to with a Fire sauce packet.
The Taco Bell Experience
You pull up to a screen at the front of one of four drive-thru lanes, scan a QR code, and have your food drop from the restaurant overhead through a tubular device after ordering a Mexican Pizza and a Baja Blast on your phone. In less than two minutes, you've secured the luggage with no human contact. If you prefer a more conventional fast-food experience, you may drive through the one traditional lane or go inside to order from a touchscreen or pick up a mobile order, but there is no seating.
No more dining
During the pandemic, Taco Bell Defy is designed to accommodate an influx of delivery vehicles and mobile orderers. Border Foods, a franchisee, saw that drive-thru orders at its 230 sites increased from up to 70% of overall sales before Covid-19 to over 90% presently. "We saw a lot of behavior shift, and we don't see (the old method) coming back," Border Foods CEO Lee Engler told Axios.
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